Pop-up? Pop off!

HOW MANY POP-UPS DOES A WEBSITE NEED?

One thing that’s been seriously grating on my nerves is the way that every single website I visit seems to hit me with endless pop-up screens, begging me to sign up to their NEWSLETTER PACKED WITH FRESH IDEAS! or to GET LIFE-CHANGING TIPS – NOW!

I don’t want life-changing tips. I want to get to another page of your website without feeling like I’m wading through treacle.

THIS WILL INTEREST YOU!
No, it won’t.

LIFE HACKS TO IMPROVE YOUR DAY!
My day was fine until you popped up.

WHILE YOU’RE HERE!
Right. Thanks a bloody lot. You’ve just blocked my view of your menu and now, because of your happy little shaking sign of interruption, I’ve forgotten what I was looking for.

BEFORE YOU GO!
I wasn’t going. My mouse just wandered up to the top of my screen.

DON’T GO YET!
Just chill the hell out, will you?!

Don’t get me wrong, I know it’s marketing, I know it’s a ‘keep their attention’ technique and I know selling to people is getting more challenging but all it does is irritate the life out of me. Instead of clicking on the pop-up, I click away from the website, never to return. 

Pop up? Pop off!